It's 3:21 and already getting dark! The rain and overcast skies make me grateful to be picked up at 15th and K Street by John. The trip has been productive. My last class at NYU was a good one; we discussed the POV in Snow. I am thinking of adding a narrator as a character.
Just finished my last Novel class with Meredith Sue Willis.
Firstly - for those of you who haven't seen the film, extract phalanges from sphincters and watch it. You may not agree with it, like it or buy into it, but if you don't see it, your kids are gonna be asking why not.
The film is exceptionally thought provoking and, wanky as this may sound, it has changed the way I think about preserving energy, climate change etc. I'm not a big fan of our Dave, or any of the Labour lot to be honest and his bumbling, slightly 'rabbit in headlights' Hugh Grantesque answers were a little thin in places, but I did come out thinking that at least the government is doing something and that if we keep pressuring them, they may well do more...
I was particularly please to hear that in Oct of this year the planning laws in the UK will be changing to make it easier for people in urban areas to mount personal wind turbines on their roofs. I'm always keen on good design and innovative initiatives and I have to say that I just WANT one of these on my roof, so thanks David and crack on with the law change.
I love this cartoon by Tom Fishburne. It's from his Brand Camp series. The guy is just spot on - the cartoon should be used in marketing studies to educate on how objectivity is key when critiquing creative work. We meet so many of these guys and I can't help thinking, how hard can it be to determine whether an ad is on brief or not and if it's not, to comunicate why.
Sorry, bit of a rant but it drives me nuts.
Unlike Mark Frauenfelder of Boing Boing fame the Red Balloon, or Le Ballon Rouge
as it was known
wasn't the first film I ever saw, but I do remember it being the first film I was ever force fed. Regularly, every month or so we were instructed to watch it in our French classes. Why I remember it with a certain fondness and not the default loathing that the similar items of francophile propeganda we were shown recieve, I'm not sure...
Well, now there's a first time for everything and here is Vox post no.1. I just thought I'd post about something that really tweaked my adspotting nerves. I have always liked savvy media placement. The kind of placement that requires thinking beyond the norm. A stretch further than the usual. Those free wheeling Coolhunting people rootled around in the Global sock draw to find these lips on the bottom of a few Starbucks cups.
An arresting image it is. A genius placement, of that there is no doubt. But what does it say about Wrigleys? I am none the wiser. Perhaps I am missing a world of supporting media and campaign depth but I can't see it. I feel that the Agency who produced this have a creative drive and a sense of humour but I'm missing the brand point...Can anyone enlighten me?
